74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from enough to improve your site's SERP ranking.

Taking a look at online ratings statistics, we learnt that a company requires to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

72% Of Clients Won't Take Action Before They Check Out Some Reviews

No matter how tempting your marketing is, you still require consumer reviews. There is no other way around it. Clients are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact use them.

Although we now understand why customer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

If A Business Manages To Fix Issues Rapidly And Efficiently, 95% Of Dissatisfied Clients Will Return To A Company

Clients don't expect you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

People Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made rapidly.

Online reviews are obviously convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and score statistics show people value the opinion of peers more than any other material.

Source: Collective Bias

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats position consumers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the exact same weight as advice from friends and family.

Source: Brightlocal

90 Percent Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about first impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone