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Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.
Today's buyers are wary and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business
Since the huge bulk of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Just 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies really make use of them.
Although we now understand why client reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies ought to be continuously asking for reviews.
Source: Statuslabs
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of consumers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
Over Half Of Customers Won't Use A Business If It Has Less Than A 4 Star Rating
This stat is one of many that show the importance of online scores. Now that news of client satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.
57% of customers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for services with an ideal five star score.
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a new car and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.
With the help of other consumers, you manage to decide on one that works for you. That's how favorable reviews convert consumers into consumers.
Source: Consumer Affairs
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review statistics show the basic popularity of a site can only go so far when it comes to trust.
Source: Review Trackers
86 Percent Of Customers Would Think About Writing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they invest at your business. They will be willing to share it if you provide them a great experience.
Source: Brightlocal