The Majority Of Shoppers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and ranking statistics show people value the viewpoint of peers more than any other material.

Source: Collective Bias

61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Overall 2 out of 3 businesses have excellent and awesome scores. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users take note of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A Lot Of Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower rating actually helps your overall score.

According to client rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review stats position consumers' reviews as the most credible source of suggestions. Online reviews normally bring the exact same weight as advice from loved ones.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new automobile and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly decide on one that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

86 Percent Of Customers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. They will be willing to share it if you give them a good experience.

Source: Brightlocal