If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review statistics show the purchase possibility for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the general popularity of a website can just presume when it comes to trust.

Source: Review Trackers

89% Of Shoppers Prefer To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile browser, individuals choose to read reviews on their mobile devices.

Source: Statista

Reviews Shared On Twitter Can Improve Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our purchasing decisions.

According to social reviews data, Facebook impacts more than half of users' purchase choices.

Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

Google Represents 57.5% Of All Reviews World-wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

70% Of Customers Prefer To Learn About A Business By Means Of Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat customers well usually flourish, review sites help make sure of that.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made rapidly.

Online reviews are certainly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats position clients' reviews as the most trustworthy source of suggestions. Online reviews typically carry the same weight as advice from loved ones.

Source: Brightlocal

53% Of Customers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review statistics prove that 63% of client reviews go on without a response. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Website

Generally, 142 million consumers visit Yelp on a monthly basis. If you have not declared your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

83% Of All Young Shoppers Were Invited To Post A Review Recently

Of those invited, 80% of customers did give a review. Overall, companies have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal