61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Generally two-thirds of companies have outstanding and great rankings. Just 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

53% Of Customers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review statistics reveal that 63% of customer reviews go on without a reply. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

More Than Half Of Customers Will Not Use A Business If It Has Less Than A 4 Star Rating

This stat is one of numerous that highlight the importance of online scores. Now that news of consumer fulfillment travels this quick, keeping your clients delighted is more crucial than ever.

57% of customers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for businesses with a best five star rating.

Source: Brightlocal

30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews

Keeping in touch with your customers establishes trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.

As you might expect, clients who feel this way are going to invest more cash with a business.

Source: Statuslabs

Google Accounts For 57.5% Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a far-off second.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

American Buyers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

When people read reviews, they concentrate on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American consumers.

Source: Statista

83% Of All Younger Consumers Were Asked To Leave A Review Recently

Of those invited, 80% of customers did give a review. In general, companies have asked 66% of all clients to submit a review on their company.

Source: Brightlocal