72% Of Consumers Will Not Take Action Before They Read Some Reviews

No matter how attractive your marketing is, you still need customer reviews. There's no other way around it. Customers are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

95% Of Disappointed Clients Will Return To A Company If A Business Takes Care Of Issues Rapidly And Effectively

Customers do not anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there is nothing else a company can do to fix a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

89% Of Individuals Prefer To Read Reviews Using Their Cell Phones

Be it via an app or a mobile browser, people choose to read reviews on their mobile devices.

Source: Statista

Reviews Published On Twitter Can Help Grow Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Generally two-thirds of businesses have good and outstanding ratings. Only 5% of businesses have a rating listed below three stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star rating is the first thing customers see. Still, users pay attention to other elements too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

86% Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Majority Of Customers Won't Use A Service If It Has Less Than A 4 Star Score

This stat is among many that show the importance of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your consumers happy is more vital than ever.

57% of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11% looked only for organizations with an ideal five star rating.

Source: Brightlocal

73% Of Customers Think Written Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more genuine which is what the prospective customers are looking for. Almost a third of customers state composed reviews are the only feature that makes them think the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

Recently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated material has an unassailable effect on customers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of clients, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

Online Item Reviews About A Product Can Improve Its Conversion Rate By More Than 270%

User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'always' or 'extremely frequently'.

Source: Trust You

60% Of Consumers Consult Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With males being two times as likely to be affected than ladies.

Reviews and ranking data reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias