Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270%

User review stats show the purchase likelihood for an item with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

95% Of Unsatisfied Customers Will Return To A Business If A Company Deals With Problems Rapidly And Effectively

Clients do not expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there's absolutely nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

When clients have to choose a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

77% Of Clients Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of consumer reviews stay without a reaction. That's regrettable, because those businesses are losing consumers that way.

Source: Review Trackers

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new car and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to decide on one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a clear view of how business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

83% Of All Young Clients Were Asked To Leave A Review Recently

Of those asked, 80% of customers did post a review. In general, businesses have asked 66% of all clients to post a review on their company.

Source: Brightlocal

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Normally, 142 million consumers visit Yelp on a monthly basis. If you haven't claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.

Source: Review Trackers

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Staying connected with your consumers builds their trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.

As you might expect, clients who feel this way are going to spend more money with a company.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista