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95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read client reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
90% Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about very first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone
91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews usually carry the same weight as recommendations from family and friends.
Source: Brightlocal
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review stats reveal the basic popularity of a site can only go so far when it comes to trust.
Source: Review Trackers
A Single Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated content can do miracles in terms of conversions.
A single review can have a huge influence on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44 percent boost.
Source: RevLocal
More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of clients, who take notice of the number of reviews is currently at 46 percent.
Source: Brightlocal
American Shoppers View "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on various aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA clients.
Source: Statista
Over Half Of Customers Will Not Utilize A Business If It Has Less Than A 4 Star Rating
This stat is among many that show the significance of online rankings. Now that news of customer fulfillment travels this quick, keeping your clients happy is more vital than ever.
57% of customers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
Additionally, 11% looked only for businesses with an ideal five star score.
Source: Brightlocal
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise affect our buying decisions.
According to social media reviews statistics, Facebook impacts more than half of users' purchase choices.
If it has positive reviews, Facebook reviews statistics reveal that 4 out of five users are likely to trust a local business.
Source: RevLocal