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71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to select a legal representative or a medical professional.
Young people (age 18-35) are a lot more likely to employ an expert based upon online reviews. Just 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are basically ads.
Source: Martech Zone
83% Of Customers Don't Trust Advertising
The conventional channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements pick to take note of consumers' suggestions online.
Source: Statuslabs
98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website
Usually, 142 million customers go to Yelp each month. If you have not declared your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
A Lot Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a mediocre or negative one.
Source: Brightlocal
Only 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses really make use of them.
Although we now understand why client reviews are so powerful, the majority of businesses obviously do not.
Source: LsaInsider
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review data, individuals devote more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
15 Percent Of Buyers Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15% of prospective customers won't even think about working with a company they can't discover viewpoints about.
Source: Statuslabs
The Majority Of People Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are clearly the more opinionated ones.
Source: Statista
The Average Review Length Has Actually Gotten 65% Shorter Since 2010
Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
When customers need to select a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Statistics reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Typically 2 out of 3 companies have exceptional and great ratings. Just 5% of companies have a score below three stars.
Source: Brightlocal
74 Percent Of Local Companies Have At A Minimum, 1 Google Review
A single review is far from adequate to improve your website's SERP ranking.
Taking a look at online ratings statistics, we found out that a company needs to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal
63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the basic appeal of a site can just go so far.
Source: Review Trackers