Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also influence our purchasing preferences.

According to social reviews data, Facebook affects the majority of users' purchase choices.

Facebook reviews statistics reveal that four out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If They Were Asked, 77% Of Consumers Would Definitely Submit A Review

More than a 35% would do it to notify others about their customer encounter and 24% would most likely direct their review to the business itself.

Over a 26% would want to leave a review to help other individuals with their decision making process.

Source: Podium

70% Of Consumers Choose To Discover A Business Through Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read a lot more reviews to get an idea of how the business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

53% Of Consumers Anticipate Companies To Reply Within A Week To Negative Reviews

Online review statistics show that 63% of client reviews stay without a response. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

67% Of Customers Claim That Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

Reviews have a massive impact on their decision when clients have to choose a solution provider.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users take note of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the value of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

74 Percent Of Local Companies Have At Least One Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online rankings statistics, we learnt that a company requires to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal