63.6% Of Customers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general appeal of a site can just go so far.

Source: Review Trackers

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

73% Of Customers Think Client Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the would-be customers are searching for. Nearly a 3rd of consumers say written reviews are the only function that makes them think the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

83% Of Clients Don't Trust Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust ads pick to focus on consumers' suggestions online.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use A Service

This stat is one of numerous that illustrate the importance of online scores. Now that news of consumer satisfaction travels this quick, keeping your clients happy is more important than ever.

57% of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked just for organizations with a perfect five star rating.

Source: Brightlocal

86% Of Consumers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you offer them a good experience.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Given that the vast bulk of customers read reviews, you would want yours to be enticing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

Regardless of how attractive your marketing is, you still need client reviews. There is no skirting around it. Clients are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management statistics indicate a business's reputation doesn't impact simply the customers. Prospective employees also take a look at ratings and read reviews.

Source: Deloitte

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

Currently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats position clients' reviews as the most credible source of recommendations. Online reviews usually bring the exact same weight as suggestions from friends and family.

Source: Brightlocal

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have a massive impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44% boost.

Source: RevLocal

If They Were Asked, 77% Of Clients Would Probably Leave A Review

More than a 35% would do it to educate others about their client encounter and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to submit a review to help other individuals with their decision making process.

Source: Podium

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out client reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista