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83% Of All Young Buyers Were Invited To Give A Review Recently
Of those invited, 80% of customers did give a review. In general, businesses have asked 66% of all customers to leave a review on their company.
Source: Brightlocal
Users Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Purchasing choices are made quickly.
Online reviews are certainly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
63.6% Of Customers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics reveal the general appeal of a website can just go so far when it concerns trust.
Source: Review Trackers
Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you wish to buy a brand-new automobile and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.
With the help of other people, you quickly choose a model that works for you. That's how favorable reviews convert customers into customers.
Source: Consumer Affairs
83% Of Consumers Do Not Rely On Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements pick to take notice of consumers' suggestions online.
Source: Statuslabs
Over Half Of Clients Aged 25-34 Posted Reviews
According to Statista, the younger generations are reportedly the more vocal ones.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's buyers are wary and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to choose a medical professional or an attorney.
Younger people (age 18-35) are even more inclined to work with a professional based upon online reviews. Only 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
72% Of Customers Will Not Take Action Before They Check Out Some Reviews
Regardless of how enticing your marketing is, you still need customer reviews. There is no way around it. Clients are still willing to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses
Considering that the huge bulk of consumers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Consumers Browse A Businesses Reactions To Reviews
Not only do the majority of individuals check out the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.
Source: Brightlocal