Only 6% Of Customers Do Not Rely On Client Reviews At All

According to client review stats, a whopping 19% of customers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

USA Consumers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

When people read reviews, they focus on various aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US clients.

Source: Statista

Users Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying decisions are made quickly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

89% Of Customers Want To Read Reviews Using Their Mobile Phones

Be it through an app or a mobile internet browser, customers choose to read reviews on their mobile phones.

Source: Statista

83 Percent Of Consumers Don't Rely On Advertising

The conventional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements pick to take note of customers' recommendations online.

Source: Statuslabs

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the very same weight as advice from family and friends.

Source: Brightlocal

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how attractive your marketing is, you still require consumer reviews. There is no skirting around it. Consumers are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

53% Of Customers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review stats reveal that 63% of consumer reviews go on without a reply. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

Reviews Published On Twitter Can Boost Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

These days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat customers fairly typically flourish, review sites help ensure of that.

Source: Statuslabs

Software Reviews Impact Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and rating stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista