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54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star rating is the first thing customers see. Still, users pay attention to other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.
Source: Statista
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Site
Typically, 142 million customers check out Yelp monthly. This is as good a time as any if you have not claimed your free Yelp business page.
Source: RevLocal
Reviews Published On Twitter Can Help Boost Online Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
These days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers expect to see some unfavorable reviews.
Source: Capterra
People Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Purchasing choices are made quickly.
Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
77% Of Consumers Don't Trust Reviews That Are Older Than Three Months
Customers don't care how good your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that companies ought to be constantly asking for reviews.
Source: Statuslabs
89% Of Consumers Read A Companies Reactions To Reviews
Not only do most shoppers read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
USA Buyers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews
When individuals read reviews, they concentrate on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of US consumers.
Source: Statista
Many Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a average or unfavorable one.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Clients
24% of US buyers consider reviews as 'very influential'.
To highlight the importance of online reviews and scores, did you understand that 81% of customers will pay more for a product with reviews and those same customers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's shoppers are wary and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista