70% Of Consumers Choose To Discover A Business Via Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When clients have to pick a solution provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

The Typical Review Length Has Become 65% Shorter Since 2010

At this present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

Over Half Of Customers Won't Utilize An Organisation If It Has Less Than A 4 Star Ranking

This stat is one of many that show the significance of online scores. Now that news of client fulfillment travels this fast, keeping your consumers pleased is more vital than ever.

57% of consumers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for businesses with an ideal five star rating.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the enormous effect user rankings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats show the basic popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

No matter how attractive your marketing is, you still need customer reviews. There's no skirting around it. Consumers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Just 6% Of Consumers Don't Rely On Consumer Reviews At All

According to client review statistics, a whopping 19% of consumers always trust online reviews and never ever a buy without reading reviews first.

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

74 Percent Of Local Businesses Have At Least 1 Google Review

One review is far from adequate to improve your site's SERP ranking.

Taking a look at online ratings statistics, we learnt that a company requires to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's shoppers are wary and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out customer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read much more reviews to get a better idea of how business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

Reviews Shared On Twitter Can Grow Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

83% Of All Younger People Were Invited To Leave A Review Recently

Of those invited, 80% of consumers did submit a review. In general, businesses have asked 66% of all customers to submit a review on their business.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra