If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Income

Businesses that treat customers honorably usually succeed, review sites help make sure of that.

Source: Statuslabs

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review stats show the general appeal of a site can only go so far when it pertains to trust.

Source: Review Trackers

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Because the large bulk of consumers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies actually use them.

Although we now understand why client reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

83% Of Clients Don't Rely On Advertising

The standard channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads pick to take notice of consumers' recommendations online.

Source: Statuslabs

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a brand-new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you quickly pick a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

Google Represents 57.5% Of All Reviews Around The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Because They Desire To Acquire An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Consumers Visit Review Websites.

Review sites are locations that people go to get the truth about a service, product or business. Due to the fact that they have actually currently formed a purchase decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of customer reviews stay without a reply. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, makers' descriptions are generally ads.

Source: Martech Zone