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91% Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review statistics place consumers' reviews as the most credible source of recommendations. Online reviews usually carry the same weight as recommendations from friends and family.
Source: Brightlocal
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out customer reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually utilize them.
Although we now understand why customer reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
Google Represents 57.5 Percent Of All Reviews Around The World
As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Many Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
73% Of Customers Believe Written Reviews Are More Vital Than Star And Number Ratings
Online review statistics make it clear individuals aren't satisfied with ratings alone.
Client reviews make the stats appear more authentic which is what the would-be clients are trying to find. Practically a 3rd of customers say composed reviews are the only feature that makes them think the websites' reviews are beneficial and appropriate.
Source: Fan and Fuel
61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically two thirds of businesses have excellent and great scores. Only 5% of businesses have a score below 3 stars.
Source: Brightlocal
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general popularity of a site can just go so far.
Source: Review Trackers
Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase probability for an item with five reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
Only 6% Of Consumers Do Not Trust Consumer Reviews At All
According to customer review stats, a massive 19% of customers always rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses
More youthful individuals understand the value of being informed. User-generated material has an indisputable impact on customers.
They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
86% Of Consumers Would Think About Writing A Review For A Business
Your customers are your most important resource, and it's not just because of the cash they spend at your business. If you provide a great experience, they will want to share it.
Source: Brightlocal
60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than women.
Reviews and rating data reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
89% Of Customers Like To Read Reviews On Their Smartphones
Be it through an app or a mobile internet browser, folks prefer to read reviews on their phones.
Source: Statista
Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. For that reason, buying decisions are made rapidly.
Online reviews are obviously persuasive, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone