One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated material has an indisputable effect on customers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Visitors Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Therefore, buying decisions are made quickly.

Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

70 Percent Of Customers Choose To Learn About A Business Via Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Corresponding with your customers develops trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are more willing to spend more money with a company.

Source: Statuslabs

Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Considering that the large bulk of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

74% Of Local Businesses Have At Least One Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online rankings stats, we discovered that a company needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

82% Of Customers Check Out Review Sites Since They Want To Acquire A Service Or A Product And Wish To Get The Truth About Business Services And Products.

Users come because they have already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new automobile and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics suggest a business's reputation doesn't impact simply the clients. Potential team members likewise take a look at rankings and take a look at reviews.

Source: Deloitte

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies actually utilize them.

Although we now know why client reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Typically, 142 million customers go to Yelp monthly. If you have not declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal