Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Since the huge majority of consumers read reviews, you would want yours to be enticing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Customers

24% of US consumers consider reviews as 'very influential'.

To highlight the importance of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those very same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

86% Of Consumers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. They will be prepared to share it if you offer them an excellent experience.

Source: Brightlocal

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

91% Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics put consumers' reviews as the most credible source of recommendations. Online reviews normally bring the exact same weight as advice from friends and family.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise influence our purchasing decisions.

According to social reviews statistics, Facebook impacts more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats expose that 4 out of 5 users are most likely to rely on a local business.

Source: RevLocal

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings data, we found out that a business requires to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95% Of Disappointed Customers Will Go Back To A Company If A Company Makes An Effort To Solve Problems Rapidly And Efficiently

Clients do not expect you to be perfect. When things go wrong, they do expect you to deal with things. If there is absolutely nothing else a business can do to solve a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

77% Of Consumers Would Definitely Post A Review If They Were Asked

More than a 35% would leave a review to notify others about their client encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to post a review to assist other people with their choice making process.

Source: Podium

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats reveal the general appeal of a website can just go so far when it pertains to trust.

Source: Review Trackers

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management statistics show a business's reputation doesn't impact just the customers. Prospective employees also take a look at ratings and take a look at reviews.

Source: Deloitte

Because They Want To Buy A Service Or A Product And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Check Out Review Sites.

Review sites are locations that people go to get the truth about a business, service or item . Users come because they have already formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their buying confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista