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More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
15% Of Customers Do Not Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15% of prospective customers will not even think about doing business with a company they can't discover viewpoints about.
Source: Statuslabs
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read reviews.
With the help of other people, you quickly pick a model that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
Most Best-selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower rating really helps your overall rating.
According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star ranking is the first thing consumers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Buying choices are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Clients
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the significance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those exact same clients are also happy to accept slower shipping times for such items.
Source: Turntonetworks
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
The Typical Review Length Has Become 65% Much Shorter Since 2010
Presently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.
Source: Review Trackers