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The Average Review Length Has Become 65% Shorter Since 2010
Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the huge effect user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Over Half Of Shoppers Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are evidently the more opinionated ones.
Source: Statista
82 Percent Of Customers Visit Review Websites Due To The Fact That They Want To Purchase A Product Or A Service And Want To Get The Facts About Business Product Or Services.
Users come due to the fact that they have actually already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal
98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site
Typically, 142 million customers go to Yelp each month. This is as excellent a time as any if you haven't declared your totally free Yelp business page.
Source: RevLocal
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.
Today's shoppers are wary and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
Reviews Shared On Twitter Can Grow Revenues By 6.46%
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Visitors Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. For that reason, buying decisions are made rapidly.
Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a surprisingly low number of companies actually utilize them.
Although we now know why customer reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider
64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star ranking is the first thing consumers see. Still, users focus on other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista
More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone