Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Given that the huge majority of consumers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

90% Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about very first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users take note of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Website

Normally, 142 million consumers visit Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

82% Of Consumers Go To Review Websites Because They Want To Purchase A Service Or A Product And Wish To Get The Facts About The Businesses Products And Services.

Review sites are places that customers go to get the facts about a service, business or product . Users come because they have actually currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses in fact utilize them.

Although we now know why consumer reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

The Typical Review Length Has Become 65% Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Income

Businesses that treat consumers fairly usually succeed, review sites help make sure of that.

Source: Statuslabs

More Than Half Of Consumers Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are evidently the more vocal ones.

Source: Statista

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to pick an attorney or a medical professional.

Younger people (age 18-35) are much more likely to employ an expert based upon online reviews. Only 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters