95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Buyers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Therefore, purchasing decisions are made rapidly.

Online reviews are clearly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new car and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US buyers consider reviews as 'exceptionally influential'.

To show the value of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software application buyers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

Now a days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

USA Buyers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

When individuals read reviews, they concentrate on various aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase possibility for an item with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

74 Percent Of Local Companies Have At Least One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online rankings data, we learnt that a company requires to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

72% Of Consumers Won't Take Action Before They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still need client reviews. There is no way around it. Customers are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

77% Of Clients Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs