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53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
90% Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals state about first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you don't have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone
Clients Could Spend 31% More With A Business That Has Excellent Reviews
Pay attention to this fact. The more detailed other users describe your services or product, the more money you can charge and customer review statistics show us precisely just how much more.
Source: Martech Zone
Positive Reviews Encourage 68% Of Customers To Use A Local Business
Considering that the huge bulk of consumers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Customers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, purchasing choices are made rapidly.
Online reviews are obviously persuasive, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do wonders in terms of conversions.
A single review can have an enormous impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent increase.
Source: RevLocal
73% Of Customers Believe Client Reviews Are More Vital Than Star And Number Rankings
Online review stats make it clear individuals aren't satisfied with scores alone.
Written reviews make the statistics appear more genuine which is what the potential customers are searching for. Almost a 3rd of customers say written reviews are the only feature that makes them think the websites' reviews are beneficial and relevant.
Source: Fan and Fuel
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
53% Of Customers Anticipate Companies To Reply Within A Week To Unfavorable Reviews
Online review stats prove that 63% of customer reviews stay without a response. That's regrettable, because those companies are losing customers that way.
Source: Review Trackers
77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies should to be continuously asking for reviews.
Source: Statuslabs
Just 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses really make use of them.
Although we now understand why consumer reviews are so powerful, many businesses apparently don't.
Source: LsaInsider