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89% Of Buyers Like To Read Reviews Using Their Cell Phones
Be it through an app or a mobile browser, individuals prefer to read reviews on their smart phones.
Source: Statista
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to purchase a new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.
With the help of other consumers, you manage to pick a model that works for you. That's how favorable reviews transform consumers into consumers.
Source: Consumer Affairs
15 Percent Of Users Do Not Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of prospective consumers will not even think about working with a company they can't find opinions about.
Source: Statuslabs
Only 6% Of Customers Don't Trust Consumer Reviews At All
According to consumer review stats, a tremendous 19% of consumers constantly rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Generally 2 out of 3 businesses have excellent and awesome ratings. Just 5% of companies have a rating listed below 3 stars.
Source: Brightlocal
Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses
Because the vast majority of customers read reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Online Item Reviews About A Product Can Improve Its Conversion Rate By An Unprecedented 270 Percent
User review statistics reveal the purchase probability for a product with 5 reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a doctor or an attorney.
Young people (age 18-35) are much more likely to hire an expert based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.
Source: Capterra
Software Reviews Impact Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are basically ads.
Source: Martech Zone
A Solitary Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated content can do miracles in regards to conversions.
A single review can have a massive impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% boost.
Source: RevLocal
Google Accounts For 57.5% Of All Reviews World-wide
Google is in the lead here, followed by Facebook as a far-off second.
These the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers