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72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews
Irrespective of how attractive your marketing is, you still need customer reviews. There is no skirting around it. Clients are still going to hear you out, but they trust other people more.
Source: My Testimonial Engine
Google Accounts For 57.5 Percent Of All Reviews Around The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Because the huge bulk of consumers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review statistics clarify that 63% of client reviews stay without a reply. That's too bad, since those businesses are losing consumers that way.
Source: Review Trackers
90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals state about first impressions, right?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
Think about asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Just 6 Percent Of Customers Do Not Trust Customer Reviews At All
According to consumer review data, a massive 19 percent of consumers always rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
86% Of Consumers Would Think About Writing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. If you give them a good experience, they will want to share it.
Source: Brightlocal
Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a remarkably low number of companies in fact utilize them.
Although we now know why consumer reviews are so effective, many businesses apparently don't.
Source: LsaInsider
Reviews Posted On Twitter Can Grow Revenues By 6.46%
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
The Majority Of People Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.
Source: Statista
64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out consumer reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista