63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic appeal of a website can only go so far.

Source: Review Trackers

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a new vehicle and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you manage to pick one that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

15 Percent Of People Do Not Trust Businesses With No Online Reviews

No trust means no interactions. 15% of prospective clients won't even consider working with a business they can't find viewpoints about.

Source: Statuslabs

Customers Might Invest 31% More With A Business That Has Fantastic Reviews

Focus on this statistic. The more detailed other users explain your services or product, the more cash you can charge and customer review stats reveal to us exactly just how much more.

Source: Martech Zone

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's buyers are smart and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Nowadays reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics place clients' reviews as the most reliable source of suggestions. Online reviews normally carry the very same weight as recommendations from family and friends.

Source: Brightlocal

Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made quickly.

Online reviews are certainly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

72% Of Consumers Will Not Take Action Unless They Read Some Reviews

No matter how appealing your marketing is, you still require consumer reviews. There's no way around it. Clients are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Online Item Reviews About An Item Can Improve Its Conversion Rate By A Staggering 270%

User review statistics reveal the purchase probability for an item with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies really use them.

Although we now know why client reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Given that the huge bulk of customers check out reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Generally, 142 million customers visit Yelp every month. If you haven't claimed your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal