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Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
89% Of Consumers Prefer To Read Reviews On Their Smartphones
Be it through an app or a mobile internet browser, people prefer to read reviews on their mobile devices.
Source: Statista
49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of clients, who focus on the number of reviews is currently at 46%.
Source: Brightlocal
Customers Might Spend 31% More With A Business That Has Great Reviews
Take notice of this fact. The better other users describe your product or service, the more cash you can charge and customer review statistics reveal to us exactly how much more.
Source: Martech Zone
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to pick a lawyer or a physician.
Young people (age 18-35) are much more likely to work with an expert based on online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
If They Were Asked, 77% Of Clients Would Certainly Leave A Review
More than a 35% would post a review to notify others about their consumer encounter and 24% would certainly direct their review to the company itself.
Over a 26% would want to post a review to assist other people with their choice making process.
Source: Podium
Google Represents 57.5% Of All Reviews Across The Globe
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a surprisingly low number of companies in fact use them.
Although we now know why client reviews are so effective, many businesses apparently do not.
Source: LsaInsider
More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review statistics show that 63% of customer reviews stay without a reaction. That's too bad, since those businesses are losing clients that way.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star ranking is the first thing customers see. Still, users take note of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.
Source: Statista
30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews
Corresponding with your clients establishes trust. Even something as basic as responding to their comments and reviews can make them feel valued.
As you might anticipate, clients who feel this way are more willing to spend more money with a company.
Source: Statuslabs
53% Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista