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70 Percent Of Customers Prefer To Discover A Business Via Reviews And Short Articles, Rather Than Advertisements
Advertisements are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.
Source: Statuslabs
When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Stats reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Given that the huge bulk of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out a lot more reviews to get a clear view of how business is really doing. Don't depend on that statistic alone.
Source: Brightlocal
Just 6 Percent Of Consumers Don't Trust Customer Reviews At All
According to customer review statistics, a massive 19 percent of consumers constantly trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
89% Of Customers Prefer To Read Reviews On Their Smartphones
Be it through an app or a mobile internet browser, people today choose to read reviews on their mobile phones.
Source: Statista
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of customers, who take notice of the variety of reviews is presently at 46%.
Source: Brightlocal
89% Of Consumers Review A Businesses Feedback To Reviews
Not only do the majority of shoppers check out the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise affect our purchasing preferences.
According to social media reviews stats, Facebook affects more than half of users' purchase choices.
Facebook reviews statistics expose that four out of 5 users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
Reviews Published On Twitter Can Improve Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Online Product Reviews About A Product Can Improve Its Conversion Rate By A Whopping 270%
User review statistics show the purchase likelihood for an item with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the enormous effect user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful people understand the value of being informed. User-generated content has an unassailable impact on customers.
If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews
Staying connected with your consumers builds their trust. Even something as simple as responding to their reviews and comments can make them feel valued.
As you might anticipate, clients who feel this way are more willing to invest more cash with a company.
Source: Statuslabs