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89% Of Consumers Read A Businesses Replies To Reviews
Not only do many individuals read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.
Source: Brightlocal
Over Half Of Customers Will Not Use An Organisation If It Has Less Than A 4 Star Score
This stat is among many that highlight the importance of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your consumers happy is more important than ever.
57% of consumers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
11% looked just for organizations with a perfect five star rating.
Source: Brightlocal
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can likewise influence our buying preferences.
According to social media reviews data, Facebook affects more than half of users' purchase choices.
If it has positive reviews, Facebook reviews statistics reveal that four out of five users are likely to trust a local business.
Source: RevLocal
Software Reviews Influence Over 98% Of All Buyers
18 percent of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star rating is the first thing customers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista
Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a remarkably low number of companies actually use them.
Although we now know why customer reviews are so effective, the majority of businesses obviously don't.
Source: LsaInsider
30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews
Communicating with your consumers develops trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.
As you may expect, clients who feel this way are more willing to invest more money with a company.
Source: Statuslabs
83 Percent Of Consumers Don't Trust Advertising
The conventional channels to reach customers aren't as prominent as they used to be. Many users who no longer trust ads select to take notice of consumers' recommendations online.
Source: Statuslabs
71% Of Millennials Search Customer Reviews Of Expert Services
Majority of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% used online reviews to pick a medical professional or an attorney.
Younger people (age 18-35) are a lot more inclined to employ an expert based upon online reviews. Just 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews
Online review statistics show that 63% of consumer reviews remain without a reaction. That's too bad, since those companies are losing clients that way.
Source: Review Trackers
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out customer reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
74% Of Regional Businesses Have At A Minimum, One Google Review
One review is far from enough to enhance your site's SERP ranking.
Taking a look at online rankings stats, we learnt that a company requires to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Customers
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those same customers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
The Majority Of Best-selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to consumer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz