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The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010
At the present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star ranking is the first thing customers see. Still, users take note of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.
Source: Statista
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
15 Percent Of Clients Do Not Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of possible consumers will not even think about working with a business they can't find opinions about.
Source: Statuslabs
Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270%
User review stats show the purchase probability for an item with 5 reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
98% Of Yelp's Site Visitors Purchased From A Business They Found On The Site
Usually, 142 million consumers check out Yelp every month. If you have not claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
United States Shoppers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews
When individuals read reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
86 Percent Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the money they spend at your business. They will be willing to share it if you offer them a good experience.
Source: Brightlocal
90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about first impressions?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
Consumers Could Spend 31 Percent More With A Business That Has Great Reviews
Pay attention to this statistic. The better other users describe your product or service, the more money you can charge and customer review statistics show us exactly just how much more.
Source: Martech Zone