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Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses
Given that the huge bulk of consumers read reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
15 Percent Of Clients Do Not Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15% of possible customers won't even consider doing business with a company they can't discover viewpoints about.
Source: Statuslabs
53% Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.
Today's consumers are smart and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
One-half Of All Millennial's "Always" Read Online Reviews For Businesses
Younger people know the worth of being informed. User-generated material has an unassailable impact on consumers.
They will realize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews World-wide
Google is in the lead here, followed by Facebook as a remote second.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews
Corresponding with your clients establishes trust. Even something as simple as responding to their reviews and remarks can make them feel appreciated.
As you might anticipate, customers who feel this way are ready to invest more money with a business.
Source: Statuslabs
Software Reviews Impact Over 98% Of All Buyers
18% of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Just 6 Percent Of Consumers Don't Trust Consumer Reviews At All
According to consumer review statistics, a whopping 19% of consumers always rely on online reviews and never ever a purchase without checking out reviews initially.
Source: Statista
If A Company Manages To Resolve Issues Rapidly And Effectively, 95% Of Unsatisfied Customers Will Return To A Business
Consumers don't expect you to be perfect. They do anticipate you to fix things when they go wrong. If there is nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
A Lot Of Popular Products Have An Average Score Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower score really helps your overall score.
According to customer rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can also influence our buying preferences.
According to social reviews stats, Facebook impacts over half of users' purchase decisions.
If it has favorable reviews, Facebook reviews statistics expose that four out of five users are more likely to rely on a local business.
Source: RevLocal
More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
83% Of Consumers Do Not Rely On Advertising
The conventional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements choose to focus on consumers' recommendations online.
Source: Statuslabs
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to buy a new automobile and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.
With the help of other consumers, you manage to decide on one that works for you. That's how favorable reviews transform consumers into consumers.
Source: Consumer Affairs
61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Generally 2 out of 3 businesses have great and awesome rankings. Just 5% of businesses have a rating listed below three stars.
Source: Brightlocal
Reviews Published On Twitter Can Boost Revenues By 6.46%
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo