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72% Of Customers Will Not Take Action Before They Read Some Reviews
No matter how attractive your marketing is, you still require client reviews. There's no skirting around it. Clients are still happy to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
Most Popular Products Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to consumer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site
Normally, 142 million customers visit Yelp monthly. This is as good a time as any if you haven't claimed your totally free Yelp business page.
Source: RevLocal
52% Of Customers Rely On A Product More If It Has Negative Reviews As Well
We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra
89% Of Buyers Prefer To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile web browser, people prefer to read reviews on their mobile devices.
Source: Statista
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can also influence our buying decisions.
According to social media reviews statistics, Facebook affects over half of users' purchase decisions.
Facebook reviews stats reveal that four out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
70% Of Customers Choose To Find Out About A Business Via Reviews And Posts, Instead Of Ads
Ads are all well and good, but it deserves trying a different approach also. Reviews are by far the very best way to find the truth about a product or service.
Source: Statuslabs
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the massive effect user scores have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
Customers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing decisions are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
73 Percent Of Consumers Believe Written Reviews Are More Vital Than Star And Number Rankings
Online review data make it clear individuals aren't satisfied with ratings alone.
Written reviews make the statistics appear more genuine which is what the prospective customers are looking for. Nearly a 3rd of customers say composed reviews are the only function that makes them think the websites' reviews are pertinent and beneficial.
Source: Fan and Fuel
Reviews Posted On Twitter Can Improve Revenues By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review statistics show the basic appeal of a site can only go so far when it pertains to trust.
Source: Review Trackers
Google Represents 57.5% Of All Reviews Throughout The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers