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Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business
Considering that the vast bulk of customers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, individuals spend more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star score is the first thing customers see. Still, users take note of other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.
Source: Statista
Visitors Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. Purchasing decisions are made rapidly.
Online reviews are certainly persuasive, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of clients, who pay attention to the number of reviews is currently at 46 percent.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews
Irrespective of how captivating your marketing is, you still need customer reviews. There is no other way around it. Clients are still willing to hear you out, however they rely on other people more.
Source: My Testimonial Engine
88% Of Executives View Reputation Risk As A Leading Business Issue
Reputation management stats indicate a company's reputation does not affect simply the consumers. Potential team members also take a look at rankings and take a look at reviews.
Source: Deloitte