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Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a new car and there are several models which fit your requirements. How do you pick the best one for you? Well, you read reviews.
With the help of other consumers, you quickly pick a model that works for you. That's how favorable reviews convert customers into consumers.
Source: Consumer Affairs
70 Percent Of Consumers Choose To Learn About A Business Via Posts And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are by far the best way to find the truth about a service or product.
Source: Statuslabs
88% Of Executives View Reputation Risk As A Leading Business Concern
Reputation management statistics show a business's reputation does not impact just the customers. Potential employees likewise take a look at ratings and read reviews.
Source: Deloitte
Clients Might Spend 31% More With A Business That Has Great Reviews
Take note of this fact. The more detailed other users describe your service or product, the more money you can charge and customer review statistics show us precisely how much more.
Source: Martech Zone
Majority Of Customers Will Not Use A Business If It Has Less Than A 4 Star Rating
This stat is among numerous that show the significance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your customers delighted is more crucial than ever.
57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
11% looked just for organizations with a perfect five star rating.
Source: Brightlocal
63.6% Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the general appeal of a website can only go so far when it comes to trust.
Source: Review Trackers
Software Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out client reviews, concur that it increases their buying confidence.
Companies utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who take notice of the number of reviews is presently at 46%.
Source: Brightlocal
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone