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60% Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected substantially by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.
Reviews and rating data show individuals value the opinion of peers more than any other content.
Source: Collective Bias
83 Percent Of Consumers Don't Rely On Advertising
The traditional channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust ads choose to focus on customers' recommendations online.
Source: Statuslabs
Consumers Might Invest 31% More With A Business That Has Excellent Reviews
Take notice of this fact. The more detailed other users describe your service or product, the more money you can charge and customer review stats reveal to us exactly just how much more.
Source: Martech Zone
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of clients, who focus on the number of reviews is currently at 46%.
Source: Brightlocal
Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact utilize them.
Although we now know why consumer reviews are so effective, the majority of businesses obviously don't.
Source: LsaInsider
Google Accounts For 57.5% Of All Reviews World Wide
Google is in the lead here, followed by Facebook as a far-off second.
These the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
67% Of Customers Say Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
When customers have to select a solution provider, reviews have a huge impact on their decision.
Source: DemandGenReport
Only 6% Of Consumers Do Not Trust Client Reviews At All
According to consumer review data, a whopping 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business
Considering that the huge bulk of consumers read reviews, you would want yours to be appealing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US shoppers consider reviews as 'very influential'.
To highlight the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those same consumers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews
Corresponding with your consumers develops trust. Even something as basic as responding to their reviews and comments can make them feel valued.
As you may expect, clients who feel this way are going to invest more money with a business.
Source: Statuslabs
Most Best-selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking really helps your overall score.
According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
77% Of Customers Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that businesses ought to be continuously asking for reviews.
Source: Statuslabs
If A Company Takes Care Of Problems Quickly And Effectively, 95% Of Disappointed Consumers Will Go Back To A Business
Clients don't expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can likewise affect our buying preferences.
According to social media reviews statistics, Facebook affects the majority of users' purchase decisions.
If it has positive reviews, Facebook reviews stats reveal that four out of 5 users are most likely to rely on a local business.
Source: RevLocal