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Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business
Because the vast bulk of customers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US buyers consider reviews as 'extremely influential'.
To highlight the value of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those same customers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
15% Of Clients Do Not Trust Businesses Without Online Reviews
No trust indicates no interactions. 15% of potential consumers will not even think about doing business with a company they can't discover opinions about.
Source: Statuslabs
73 Percent Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with scores alone.
Client reviews make the statistics appear more genuine which is what the potential consumers are looking for. Practically a 3rd of customers state written reviews are the only feature that makes them think the websites' reviews are beneficial and relevant.
Source: Fan and Fuel
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With men being twice as likely to be influenced than women.
Reviews and rating data show individuals value the opinion of peers more than any other content.
Source: Collective Bias
Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Buying choices are made quickly.
Online reviews are obviously convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
72% Of Customers Won't Take Action Unless They Read Some Reviews
No matter how alluring your marketing is, you still need client reviews. There's no other way around it. Consumers are still happy to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review statistics place clients' reviews as the most reliable source of suggestions. Online reviews generally bring the exact same weight as suggestions from family and friends.
Source: Brightlocal
86% Of Consumers Would Think About Composing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they spend at your business. If you give them a great experience, they will want to share it.
Source: Brightlocal
52% Of Consumers Trust A Product More If It Has Negative Reviews Also
We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.
Source: Capterra
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Google Accounts For 57.5 Percent Of All Reviews World-wide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
If They Were Asked, 77% Of Consumers Would Definitely Give A Review
More than a 35% would submit a review to inform others about their customer experience and 24% would certainly direct their review to the business itself.
Over a 26% would want to leave a review to assist other people with their decision making process.
Source: Podium
89% Of Shoppers Want To Read Reviews Using Their Smartphones
Be it via an app or a mobile browser, most people prefer to read reviews on their cell phones.
Source: Statista