Many Best Selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger people understand the value of being informed. User-generated material has an unassailable influence on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you manage to select one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

Clients Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing decisions are made rapidly.

Online reviews are obviously convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Income

Businesses that treat consumers fairly typically prosper, review websites help make sure of that.

Source: Statuslabs

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the value of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those same consumers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews

Communicating with your customers builds their trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are happy to invest more cash with a business.

Source: Statuslabs

60% Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and score stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

95% Of Unsatisfied Clients Will Go Back To A Company If A Company Deals With Problems Quickly And Effectively

Consumers don't expect you to be perfect. They do anticipate you to fix things when they go wrong. If there is nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

70 Percent Of Customers Choose To Learn About A Business Through Reviews And Articles, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users take note of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually utilize them.

Although we now understand why client reviews are so powerful, most businesses apparently do not.

Source: LsaInsider