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70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read many more reviews to get a better idea of how business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
83 Percent Of Clients Don't Trust Advertising
The standard channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads select to pay attention to clients' suggestions online.
Source: Statuslabs
74 Percent Of Local Businesses Have At Least One Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Looking at online rankings stats, we discovered that a business requires to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the enormous effect user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
83% Of All Younger Shoppers Were Asked To Submit A Review Recently
Of those invited, 80% of customers did leave a review. In general, businesses have asked 66% of all clients to submit a review on their company.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Around The Globe
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
The Majority Of Shoppers Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are purportedly the more opinionated ones.
Source: Statista
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
These online review statistics show the general appeal of a site can only presume when it comes to trust.
Source: Review Trackers
61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall two-thirds of businesses have excellent and good ratings. Just 5% of companies have a score listed below 3 stars.
Source: Brightlocal
77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months
Clients don't care how excellent your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies ought to be constantly asking for reviews.
Source: Statuslabs
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of customers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star rating is the first thing consumers see. Still, users take note of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.
Source: Statista