73 Percent Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear people aren't satisfied with ratings alone.

Written reviews make the stats appear more authentic which is what the potential consumers are searching for. Practically a third of customers say written reviews are the only function that makes them believe the sites' reviews are relevant and helpful.

Source: Fan and Fuel

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general appeal of a website can only go so far.

Source: Review Trackers

60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and rating data reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

15% Of Consumers Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15 percent of prospective customers will not even consider working with a business they can't find opinions about.

Source: Statuslabs

74% Of Local Companies Have At Least One Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online scores data, we discovered that a company needs to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review stats put clients' reviews as the most reliable source of recommendations. Online reviews usually bring the very same weight as advice from friends and family.

Source: Brightlocal

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out much more reviews to get a better idea of how the business is in fact doing. Do not depend upon that fact alone.

Source: Brightlocal

Customers Could Invest 31% More With A Business That Has Terrific Reviews

Focus on this fact. The better other users describe your service or product, the more cash you can charge and consumer review statistics show us exactly just how much more.

Source: Martech Zone

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you provide them a great experience.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US consumers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks