Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

If A Business Takes Care Of Problems Rapidly And Effectively, 95% Of Unsatisfied Customers Will Go Back To A Business

Customers do not expect you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

77% Of Clients Would Likely Post A Review If They Were Asked

More than a 35% would leave a review to notify others about their consumer encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to submit a review to assist other people with their decision making process.

Source: Podium

15% Of Clients Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of potential consumers will not even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

Consumers Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing choices are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars

Overall two-thirds of businesses have excellent and outstanding scores. Only 5% of businesses have a rating below three stars.

Source: Brightlocal

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out much more reviews to get a better idea of how the business is really doing. Do not depend upon that fact alone.

Source: Brightlocal

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

91% Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review stats put clients' reviews as the most credible source of recommendations. Online reviews typically bring the exact same weight as recommendations from family and friends.

Source: Brightlocal

Over Half Of Customers Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are plainly the more vocal ones.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

89% Of Customers Read A Companies Reactions To Reviews

Not only do the majority of shoppers check out the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to select an attorney or a doctor.

Younger people (age 18-35) are even more inclined to work with an expert based on online reviews. Only 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters