70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out a lot more reviews to get a clear view of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a doctor or an attorney.

Young people (age 18-35) are much more likely to employ a professional based on online reviews. Just 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Income

Businesses that treat clients well generally succeed, review sites help make certain of that.

Source: Statuslabs

Just 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to customer review data, a whopping 19% of customers always trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats reveal the basic appeal of a website can just go so far when it concerns trust.

Source: Review Trackers

Buyers Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Therefore, purchasing choices are made quickly.

Online reviews are undoubtedly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

73% Of Customers Believe Client Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with scores alone.

Consumer reviews make the statistics appear more authentic which is what the potential customers are trying to find. Practically a third of customers state written reviews are the only function that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

70% Of Customers Choose To Find Out About A Business By Means Of Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new automobile and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you quickly pick a model that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals know the value of being informed. User-generated content has an unassailable influence on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Usually, 142 million consumers check out Yelp each month. If you haven't declared your free Yelp business page, this is as good a time as any.

Source: RevLocal