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Positive Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Considering that the huge majority of customers read reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
83% Of All Young Customers Were Invited To Leave A Review Recently
Of those asked, 80% of customers did post a review. In general, businesses have asked 66% of all customers to leave a review on their company.
Source: Brightlocal
Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger people understand the worth of being informed. User-generated material has an unassailable effect on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70 Percent Of Customers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Instead Of Ads
Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best way to find the truth about a product or service.
Source: Statuslabs
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social media which can likewise influence our purchasing decisions.
According to social reviews data, Facebook affects over half of users' purchase decisions.
Facebook reviews stats reveal that four out of five users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star ranking is the first thing customers see. Still, users take note of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.
Source: Statista
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To illustrate the importance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those same customers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
74 Percent Of Local Companies Have At Least 1 Google Review
One review is far from enough to enhance your site's SERP ranking.
Taking a look at online ratings statistics, we learnt that a business needs to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element
Data reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
73 Percent Of Consumers Think Customer Reviews Are More Vital Than Star And Number Ratings
Online review statistics make it clear people aren't satisfied with scores alone.
Customer reviews make the statistics appear more authentic which is what the would-be clients are trying to find. Almost a 3rd of consumers state composed reviews are the only feature that makes them think the sites' reviews are relevant and helpful.
Source: Fan and Fuel
Over Half Of Customers Will Not Utilize A Business If It Has Less Than A 4 Star Score
This stat is among lots of that highlight the significance of online ratings. Now that news of consumer satisfaction travels this fast, keeping your consumers delighted is more crucial than ever.
57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked only for organizations with a best five star ranking.
Source: Brightlocal
90 Percent Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about first impressions, right?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to compose one.
Source: Martech Zone