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98% Of Yelp's Website Visitors Bought From A Business They Found On The Site
Usually, 142 million customers visit Yelp each month. If you have not claimed your complimentary Yelp business page, this is as excellent a time as any.
Source: RevLocal
67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
When consumers need to select a solution provider, reviews have a massive influence on their decision.
Source: DemandGenReport
52% Of Consumers Trust A Product More If It Has Negative Reviews Too
We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some negative reviews.
Source: Capterra
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the general popularity of a website can only go so far.
Source: Review Trackers
More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Many Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
Reviews Published On Twitter Can Improve Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
More Than Half Of Customers Aged 25 To 34 Published Reviews
According to Statista, the younger generations are plainly the more vocal ones.
Source: Statista
74% Of Local Companies Have At Least 1 Google Review
One review is far from enough to enhance your website's SERP ranking.
Looking at online rankings stats, we found out that a business requires to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are free, a surprisingly low number of companies actually utilize them.
Although we now understand why consumer reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Statistics reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
90% Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals state about impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone