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Most Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a positive experience, rather than a mediocre or negative one.
Source: Brightlocal
89% Of Buyers Prefer To Read Reviews Using Their Smartphones
Be it via an app or a mobile internet browser, people today prefer to read reviews on their mobile devices.
Source: Statista
Google Accounts For 57.5% Of All Reviews World-wide
As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals devote more than 5 times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the massive impact user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
73 Percent Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear individuals aren't satisfied with scores alone.
Customer reviews make the stats appear more genuine which is what the would-be consumers are looking for. Practically a 3rd of customers say composed reviews are the only feature that makes them believe the websites' reviews are helpful and pertinent.
Source: Fan and Fuel
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who take notice of the number of reviews is currently at 46 percent.
Source: Brightlocal
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Data reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really make use of them.
Although we now understand why customer reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider
60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.
Reviews and rating data reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews
Online review stats show that 63% of client reviews stay without a response. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
If They Were Asked, 77% Of Consumers Would Definitely Submit A Review
More than a 35% would post a review to notify others about their customer encounter and 24% would undoubtedly direct their review to the company itself.
Over a 26% would want to leave a review to assist other individuals with their decision making process.
Source: Podium