Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies actually make use of them.

Although we now know why customer reviews are so effective, most businesses obviously don't.

Source: LsaInsider

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people understand the value of being informed. User-generated content has an indisputable influence on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most reliable source of recommendations. Online reviews typically bring the same weight as advice from loved ones.

Source: Brightlocal

83 Percent Of Consumers Don't Rely On Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust ads choose to pay attention to clients' recommendations online.

Source: Statuslabs

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

If A Company Makes An Effort To Solve Issues Quickly And Efficiently, 95% Of Unsatisfied Clients Will Go Back To A Business

Consumers don't anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Since They Want To Buy An Item Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82% Of Consumers Check Out Review Sites.

Users come because they have currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

The Majority Of Individuals Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista

77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

15% Of Clients Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of prospective customers won't even consider working with a company they can't discover opinions about.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72% Of Customers Won't Take Action Before They Check Out Some Reviews

Regardless of how tempting your marketing is, you still require customer reviews. There's no other way around it. Customers are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.

Source: Review Trackers

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated content can do miracles in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44% increase.

Source: RevLocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz