63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the general appeal of a site can just go so far.

Source: Review Trackers

Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Because the vast bulk of consumers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Reviews Posted On Twitter Can Help Grow Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US buyers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those very same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Overall two thirds of businesses have good and awesome scores. Only 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the enormous impact user rankings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use A Company

This stat is one of lots of that illustrate the value of online ratings. Now that news of consumer satisfaction travels this fast, keeping your clients pleased is more crucial than ever.

57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for organizations with a best five star ranking.

Source: Brightlocal

15 Percent Of Buyers Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of possible consumers won't even consider working with a company they can't discover opinions about.

Source: Statuslabs

Customers Might Spend 31% More With A Business That Has Terrific Reviews

Focus on this statistic. The better other users explain your services or product, the more cash you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone