77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and rating statistics reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read many more reviews to get a better idea of how business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

Many Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower ranking actually helps your overall score.

According to client rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

70 Percent Of Consumers Choose To Find Out About A Business Via Reviews And Posts, Instead Of Advertisements

Ads are all well and good, however it deserves attempting a different approach as well. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

83 Percent Of Customers Don't Rely On Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust ads pick to take note of clients' recommendations online.

Source: Statuslabs

Only 6% Of Consumers Don't Rely On Consumer Reviews At All

According to customer review statistics, a massive 19% of customers always rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals spend more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats prove that 63% of customer reviews go on without a response. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Clients

24% of US consumers consider reviews as 'incredibly influential'.

To show the value of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those exact same consumers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

Google Represents 57.5 Percent Of All Reviews Around The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

74% Of Local Businesses Have At Least One Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online rankings statistics, we discovered that a company requires to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new vehicle and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to select a model that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

95% Of Unsatisfied Clients Will Return To A Business If A Business Deals With Issues Quickly And Effectively

Customers don't expect you to be perfect. They do expect you to fix things when they go wrong. If there is nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Communicating with your consumers builds their trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.

As you may expect, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

15 Percent Of Users Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of prospective consumers won't even think about doing business with a business they can't discover opinions about.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing decisions.

According to social media reviews stats, Facebook affects the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business.

Source: RevLocal

89% Of Customers Read A Companies Replies To Reviews

Not only do the majority of clients check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal