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Most Popular Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
A Single Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated content can do wonders in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
74% Of Regional Businesses Have At A Minimum, 1 Google Review
A single review is far from adequate to enhance your site's SERP ranking.
Looking at online scores statistics, we learnt that a company needs to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the enormous impact user scores have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
When customers have to choose a service provider, reviews have a huge influence on their decision.
Source: DemandGenReport
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can also affect our buying preferences.
According to social media reviews stats, Facebook impacts more than half of users' purchase choices.
If it has positive reviews, Facebook reviews statistics expose that 4 out of 5 users are likely to trust a local business.
Source: RevLocal
Positive Reviews Motivate 68% Of Customers To Use Local Businesses
Considering that the large majority of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers expect to see some negative reviews.
Source: Capterra
The Average Review Length Has Actually Gotten 65% Shorter Since 2010
Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
30% Of Customers Feel Positive About A Business Which Responds To Online Reviews
Staying connected with your clients develops trust. Even something easy like responding to their reviews and comments can make them feel valued.
As you might expect, clients who feel this way are more willing to invest more money with a company.
Source: Statuslabs
49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of customers, who take note of the variety of reviews is currently at 46 percent.
Source: Brightlocal
88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Data reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista