72% Of Clients Won't Take Action Before They Read Some Reviews

No matter how attractive your marketing is, you still require consumer reviews. There is no skirting around it. Consumers are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies actually utilize them.

Although we now understand why consumer reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Customers

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the significance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those very same clients are also going to accept slower shipping times for such products.

Source: Turntonetworks

Only 6% Of Customers Do Not Rely On Client Reviews At All

According to client review stats, a tremendous 19% of customers always trust online reviews and never a buy without reading reviews initially.

Source: Statista

89% Of Consumers Read A Businesses Reactions To Reviews

Not only do a lot of consumers read the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

The Typical Review Length Has Become 65% Much Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Google Represents 57.5% Of All Reviews Around The World

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

89% Of Customers Want To Read Reviews Using Their Smart Devices

Be it via an app or a mobile browser, people today choose to read reviews on their phones.

Source: Statista

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase likelihood for a product with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

More Than Half Of Consumers Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are purportedly the more opinionated ones.

Source: Statista

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a brand-new car and there are several models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

74% Of Local Businesses Have At Least One Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online scores stats, we learnt that a business requires to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

83 Percent Of Customers Do Not Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements choose to focus on customers' recommendations online.

Source: Statuslabs

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out much more reviews to get an idea of how the business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

70% Of Customers Choose To Find Out About A Business Through Posts And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz